Ads come to YouTube
By Marty Drill, in Web Design, Web Development
Well they have finally introduced ads onto YouTube clips. At the moment the ads will only appear on the clips of content partners. At US$20 per thousand clip-views, a $2000 budget would be gone within a matter of hours. Google plans to split the revenue with the content providers which will be attractive to commercial content producers.
The ads, which appear 15 seconds after a user begins watching a video clip, take the form of an overlay on the bottom fifth of the screen, not unlike the tickers that display headlines during TV news programs. An end-user can ignore the overlay, which will disappear after about 10 seconds, or close it. But if the user clicks on it, the video they were watching will stop and a video ad will begin playing.
Once the ad is over, or if a user clicks on a box to close it, the original video will resume playing from the point where it was stopped.
Will it take off? Check it out for yourself: http://www.youtube.com/watch?v=ee_rDSvOSnY