Easy, Effective and Affordable Advertising Online...
By Daniel Greenwood, in Web Marketing
As small and medium size businesses continue the exodus from traditional advertising methods, such as newspapers, magazines and the yellow pages, towards cheaper and more effective online advertising channels, some local businesses still struggle to find ways to meet new customers. Usually, the first step businesses take in creating an online presence is to build a website. Great! That’s what Get Started are here for!
However, when a business is looking to advertise online, this is best left to the those that specialize in that field. But how do you choose the right online advertising agency?
We’d like to introduce you to an awesome service we found, ReachLocal Australia and their innovative online advertising campaign strategy - ReachSearch, ReachDisplay, TotalTrack and ReachLocal Xchange. Each service is designed to put small and medium size businesses directly in front of people ready purchase products and services.
ReachSearch targets 97% of the places Australians search online, including Google AdWords, Yahoo and MSN as well as the ReachLocal Australia Search Network: A stack of powerful specialty sites that can turbo-charge your campaign. The best part of the ReachSearch is that you’ll only spend when someone who is already looking for your services / products clicks on your ad - the industry term ispay-per-click, or PPC.
ReachLocals campaign managers will work twice daily with your account to ensure that your keywords are hitting the right channels. In fact, your designated campaign manager works one-on-one with you to identify specific marketing needs and goals - then uses a detailed reporting system to provide you with all the stats you and your campaign manger need to monitor your campaigns progress.
ReachDisplay team up with some of the top national news, entertainment and lifestyle networks to give brands maximum local visibility. ReachDisplay features include:
- Geographic Targeting - displays your ad to consumers in your geographic location
- Demographic targeting - displays your ad to the right consumer based on their age, income, gender, etc.
- Endemic targeting - displays your ad to consumers who are on specific sites relevant to your business type
- Contextual targeting - displays your ad to consumers on sites featuring content related to your business type
- Behavioral targeting - displays your ad to consumers who have shown recent online behaviors and interests that are relevant to your business type
With TotalTrack, ReachLocal will continually provide access to reports that track your campaigns progress and effectiveness including 24 hours access to stats and updates.
For maximum exposure, ReachLocal Xchange offers an ever-expanding variety of innovative advertising options to keep your business in front of potential consumers.
All in all, ReachLocal offers businesses the most intelligent, advanced online advertising solution with affordability in mind.
Building a website that looks good and functions correctly is the first step in creating a new future for your company or organisation. However, putting your company in front of the right people at the right time will increase your customer base and put the future at your fingertips!
In our opinion, ReachLocal Australia currently offers local businesses the best package in re: to advertising online. Hey, we wouldn’t be posting this blog if we didn’t think so. When we caught up with David Moore, Internet Marketing Consultant at ReachLocal Australia, it was a no brainer for us.
As we completely understand the nature of online advertising and how many empty promises business receive from others who claim to offer this type of service, we think you owe it to your business to at least check out what ReachLocal Australia can do for you.