Search Engine Marketing for SMEs
By Adam Griffith, in Web Design, Web Development
Is your website performing well in all major search engines? Are you getting the traffic you need? Our new search engine marketing products will change that!
Search Engine Marketing is the blanket term for the use of Internet search engines to create new business opportunities. This covers both search engine optimisation and pay-per-click advertising on search engines.
Search engine optimisation, or SEO, is the process of making a website rank higher in search engines. It is an area that is full of over-priced “consultants” using smoke and mirrors to make SEO look more difficult than it really is. There is a process to it, and in many ways it is an art-form, but the vast majority of work that we do for clients in SEO, although valuable, is tedious and time consuming.
So why bother?
The return on investment of good SEO can be phenomenal. To start with, the value of an organic link (those links that display in search engine result pages) as opposed to a sponsored link (those links that appear in sponsored areas like the right column in Google) is very high. Although difficult to quantify, various authorities say an organic link is at least twice and up to five times as valuable as a sponsored link. So if you’re willing to pay $1 per click on a targeted keyword then the value of getting that link organically through SEO is between $2 and $5. If that SEO can then result in ‘x’ more visitors then you’ve quantified your return on investment (ROI)! Good SEO normally results in very rapid traffic increases of 10-50% and ongoing increases of even more. That is why you need to bother with search engine optimisation!
Why Get Started for SEO?
We have been in the Internet space since 1999 and have spent thousands of hours researching the best SEO techniques and tools. More importantly, we satisfy the 6 key factors of a good SEO company:
- We have specialists in all areas of SEO. Search engine optimisation is a mixture of programming, copywriting, web design, content editing and information architecture.
- We have a strong track record. Check out the case study and list of Number 1's in the PDF brochure above.
- We provide affordable fixed prices that make it easy to reach a rapid ROI
- We provide you with one project contact – you won’t get tossed around the company!
- We offer a free site analysis (you can obtain a free report here)
- We don’t provide silly guarantees. No-one can 100% guarantee search engine performance. If they could, Google would be out of business because their search engine would no longer be relevant.
So, check out the brochure above and give us all about improving your website's ranking in Google and other search engines.