Ambry Legal have grown rapidly in recent years. In 2006 they moved to a larger office in Little Collins St, Melbourne. They used this opportunity to review their website strategy and decided that the design of the site could be improved to assist with their overall branding strategy.
The results of the review included the decision to launch an online footy tips competition, the ability to pay accounts online and most important to increase the focus on accessibility to the wide range of articles published by the firm.
The site was optimised for search engines, with a particular focus on the publications.
Ambry Legal decided to take photos of each team member to include on the site, providing users with friendly familiar faces rather than stock images.
The website was received well by clients with over 800 unique visitors on the first day it launched.
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