Benson's Trading

http://www.showbags.com.au

Showbags

Benson’s the show people first started our business in the 1940’s selling showbags at the Royal Melbourne and Sydney shows. Through three family generations (over 50 years) the Bensons company remains the Australian market leader, selling the top national brand names customers have come to trust.

Benson’s needed to update their Showbags website and take advantage of the current trends in multimedia. Showbags is brand focused and needed to demonstrate the exclusive brands on the site. With the use of Flash, Get Started needed to present the extensive collection of showbags brands without inundating the user.

The Showbags website has a fun kid friendly design which allows them to easily explore the website and find the showbags they are most interested in. Adults are easily able to get an idea of showbag cost and budget appropriately. The showbags site has many exciting features. The home page flash is content managed, so it is easy for Benson’s to update the product showcase without having to use professional Flash developers on every update, therefor saving them money.

Visitors are able to compare and add showbags to their wishlist, and then budget. They are then able to print out a print friendly copy of this list to take with them to the show.