Betta Foods

http://www.bettafoods.com.au

TightPage Content-Managed Website

Beginning as an ice cream cone manufacturer in 1954, Betta Foods has become one of Australia's leading manufacturers and supplier of ice cream cones. Their cones are supplied to some of Australia's biggest companies and are also exported to New Zealand. Betta Foods has now also established itself as a leader within the confectionery and biscuit market, with their product range including marshmallows, chocolates, liquorice.

To strengthen Betta's brand and better position themselves within the market as an industry leader, Betta identified that they needed to develop an effective website. In addition to assisting their marketing strategy, Betta wanted a website to profile the company and provide information about their product range.

Using our extensive knowledge of branding, Get Started has developed Betta Foods' fantastic new website using our TightPage content management system. Content management was important to Betta Foods because they wanted to be in complete control of the site and ensure it never becomes stale.

In particular, one of the featured pages of the site is the Newspage, where Betta Foods can list their new and exciting products. The TightPage CMS allows Betta's non-technical staff to easily update the content of the website as required.