Danny O'Brien Racing

http://www.dannyobrienracing.com.au

Content-Managed Website

The Danny O'Brien website was originally built in early March 2005. Although they had a previous website with Get Started, Danny and his marketing team felt it was time to improve their image and gain more exposure as the brand has progressed as the Stable's success grew.

The new site design utilised the corporate and racing colours and enhanced the design through sharper dynamic use of the colours.The introduction of new images added to the overall presentation of the brand. Through continued success, Danny has been able to gather an impressive selection of photography. These interesting visuals further enhance the site and create a more professional looking design that is consistent with Danny O Briens growing image.

With the combination of the completely content managed website and integrated email marketing system, Danny O'Brien has managed to reduce administration while increasing communication with his members. The homepage features quick links and easily accessible key information and combined with the easy to navigate menu system, users are sure to be able to quickly find information to stakeholders, horse owners, the industry and racing enthusiasts. The ability to identify horses for sale provides substantial benefit to Danny O'Brien Racing as it increases the opportunity for sales and reduces administration.