HLB Mann Judd, a leading mid-tier chartered accounting group, recently won the prestigious BRW award for best client service for an accounting firm. They challenged us to refresh their website to better communicate how they are helping their clients achieve business success.

The Challenge

The previous HLB Mann Judd website was designed and built many years ago so there were problems across the board—the information architecture was confusing, the design was dated, readability was poor and updated content was required.

A redesigned website needed to effectively position HLB Mann Judd as a well-respected, mid-tier chartered accounting group with an enviable track record in delivering business success for their clients. Their people are their point of difference, and this needed to come through clearly to any visitor to the new website.

The Result

The new website includes a restructured information architecture, a completely new look and feel, and a user experience that reinforces HLB’s leading market position. Behind the scenes, Kentico CMS gives the HLB marketing team flexibility and control over the content and messaging across the website. New sections allow HLB to draw attention to new service offerings and the media and resources section has been brought forward, highlighting the depth of knowledge and understanding that HLB Mann Judd offer the market.

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