Snooze is Australia’s leading bedroom lifestyle retailer, with over 85 stores nationwide and over 40 years’ experience. Snooze’s brief was to build a world-standard e-commerce site, focused on high average order value selling. It was Snooze and Get Started’s shared aim to develop a site that would not just be the leading bedding site in Australia, but around the globe.
Product browsing on the new site features real-time filtering using React JS, providing customers with a way to quickly access filtered product information without having to wait for the page to reload. This enables the user to quickly see an ‘in-situ’ view, or the product zoomed-in, or in a different colour. On the previous website, a user would have had to browse through a gallery to view a product in different colours. The use of React also means that the user can copy and share the URL of the filtered version of a page.
On the product detail pages, there is now in-depth detail about the product, including how it is made, the inspiration behind it, relevant blog articles, styling inspiration, care information, dimensions and features, and associated services (e.g. assembly and delivery).
The checkout experience is highly customised. The user can select whether they want the product assembled and give detailed information about delivery specifications, including type of house, whether there’s room to park a truck etc. Checkout can be completed as a member or a guest. When the user is logged in, address details will automatically pre-populate. Signing in also allows the user to save their cart for later use. Experian address validation calculates the nearest local store and provides Mosaic data that will later be used by Snooze for content segmentation.
In addition, the site is integrated with two payment gateways, Cybersource and PayPal.
"The site is seeing unprecedented levels of purchasing at high average order values, confirming the strategy that Snooze and Get Started have put into practice. It is the continued collaboration with Get Started that underpins Snooze’s drive and outcome to be the leading online destination for bedroom lifestyle."
Nick Cust, Head of Digital, Snooze