Internet Marketing

Internet marketing is, unfortunately, one of the fastest-moving, most hyped and confusing areas of the Internet industry. To be certain, there are many charlatans and lots of overpriced software and SEO services out there, but don't let this distract you from the very real benefits that can be derived from Internet marketing.

When some people start talking about 'Internet marketing' they are really only thinking about search engine optimisation (SEO). The next person you speak to might be single-minded about banner advertising or pay-per-click campaigns, like Google Adwords. In reality there is no silver bullet - there are many techniques and each of them can be productive in the right circumstances. The most important thing is to make sure that you are employing the most effective strategy for your business.

Internet marketing techniques are often divided into two types: 'push' and 'pull' methods.

'Pull' marketing techniques are methods of getting people to come to your site, where your content and promotional materials are located. This includes:

• search engine optimisation
• online advertising
  • pay-per-click campaigns like Google Adwords and Yahoo Search Marketing
  • banner advertising and banner exchange
• online directories and links on other sites
• referrer and reseller programs
• viral marketing

'Push' marketing means finding ways of distributing your content and brand more widely, with the eventual outcome of increasing traffic to your web site. This includes:

• targeted email marketing via opt-in email lists
• newsletters and ezines
• industry or general interest mini-sites
• free services and cool stuff
• customer management programs

Internet Marketing with Get Started

Get Started is very proud of our track record in Internet marketing, having helped many of our clients get the most 'bang for their buck' by employing simple and effective techniques, tailored for their business. Because so many other businesses have been disappointed by their Internet marketing results, particularly in relation to their costs, we have endeavoured to remain vendor-independent and open minded about the strategies that we design and employ for our customers. Typically, we employ the following methodology:

1. assist our clients to analyse their industry and marketing needs
2. decide and document a marketing strategy
3. research best-practice examples, products and services
4. develop marketing content and design materials
5. deploy marketing campaign, monitor and measure results

With extensive experience and understanding of the industry, we can assist you to assess and implement a broad campaign involving many techniques or a targeted campaign employing only one or two, including:

• search engine optimisation
• online advertising such as Google AdWords, click-through banner ads and banner exchange
• online directories and links on other sites
• viral marketing
• newsletters and ezines
• develop general interest mini-sites or public services in your site
• customer management and retention tools