launch website

Established in 2004, The PAS Group is a fashion investment company. With the backing of DB Capital Partners (the private equity arm of Deutsche Asset Management), The PAS Group has acquired over 25 of Australia's largest fashion labels. They are continuing to add more brands to their portfolio every year; bringing companies increased financial strength and management experience while still retaining their autonomy. PAS’ labels include Yarra Trail, Diana Ferrari and Jag.

As one of Australia's largest wholesale apparel companies, The PAS Group identified that a website was a key component of their marketing strategy. Being in the fashion industry, a first class design was integral, as was content management (so they could keep their website up-to-date themselves). Pretty quickly, the PAS Group identified that they needed a web development company with first-class skills and experience to develop their online presence.

Working closely with the client, Get Started recommended the Sitefinity content management system. Sitefinity is a robust, expandable system that can grow as The PAS Group does. A key requirement was the ability to publish media releases, which has been done through a custom Sitefinity module. The website features an advanced design model, complete with slick navigation and a flash animation that showcases PAS’ labels.

The PAS Group love how easy it is to add media releases and update the content across their website! Thanks to Get Started, they have been able to add tremendous value to their brand and overall marketing strategy through their website.