Brighter digital experiences
A full service digital agency creating bright digital experiences for your customers and your organisation.
Celebrating 25 years of making digital bright
Reflecting on a quarter-century of moments and milestones that brought us to where we are today.
Some of our latest projects
healthylife
Following the successful launch of its petcare site, Pet Culture, Woolworths again turned to Luminary – this time to help build a digital platform to provide customers with health advice and information.
Melbourne Airport
Luminary's knowledge of Kontent.ai, expert development skills and technical advice resulted in a new website that went well beyond Melbourne Airport’s expectations.
Clipspec design application
Luminary has been working with Clipsal by Schneider Electric, a leader in electrics and lighting, since 2013. The Clipspec Design App is just one example of our partnership of digital disruption and innovation.
UNICEF Australia
UNICEF Australia aims to deliver long-lasting positive impact for children in Australia and around the world. As a 100 percent donor-funded organisation, its website plays a critical role in enabling it to roll out its programs.
Our flexible 3 stage framework to craft digital experiences
Explore
We take the time to understand the context so decisions can be made from a place of evidence rather than assumption.
Build
We bring together a select group of specialists from our team to suit your particular challenges so that your project has exactly the right resources at the right moments.
Grow
Our deeply integrated Strategy, UX, Design and Technology teams will work closely together to ensure that your digital assets continue to evolve and deliver a return on your investment.
Using our experience to make your digital experience brighter
We're experts in
What we deliver
How we do it
B Corp
Using business as a force for good
We are committed to balancing the needs of people and the planet with profit. As a mark of this commitment, on 4 March 2021 Luminary became a certified B Corp.
Supporting Partner of Beyond Blue
We are proud to be collaborating with Beyond Blue for better mental health outcomes across the Australian community.
Digital agency people
Some of the brightest minds in digital, at your service 👋
Meet your digital teamLatest posts
7 min read
AI-powered search is rewriting the rules – What does it mean for the creative and media industry?
How people search for information is changing - and if you’re in a creative or media role, you may be wondering what that has to do with you.
8 min read
Is Google's AI Overviews in search results the beginning of the end for web traffic?
With Google answering questions for users, do they need to visit your website? For most businesses that rely on organic search traffic, this change has a far more profound implication: Is this the beginning of the end for web traffic as we know it?
10 min read
WTF is GEO? A guide to staying visible in AI search
Feeling overwhelmed by all the new acronyms flying around in search and content marketing? You’re not alone. From GEO to AIO and AEO to SXO, it’s hard to know what’s what – and what you actually need to focus on.
Guides and resources
Handy tools to help you win at your job
Our most popular guides and templates.
More handy resources
8 min read
How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
9 min read
Building a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.
6 min read
How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
5 min read
Why conducting a content audit is essential
Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.
